Wella EIMI Styling

Which Wella EIMI product is best for volume?
For lift at the roots, apply Root Shoot to damp roots before you blow-dry. Extra-Volume Mousse gives all-over body through the lengths. Sugar Lift is a sugar spray that adds volume with a touchable, textured feel, good on fine hair. If you like soft, bouncy waves rather than straight volume, Boost Bounce is worth a look. Start with one product and add a second only if you need it.

Which EIMI hairspray should I choose?
Mistify Me Light is for a soft, flexible finish you can brush through. Mistify Me Strong is for updos and styles that need to hold all day. Flexible Finish is a working spray with a lighter hold. For weddings and events we usually build with the lighter spray, then finish with the stronger one. Our hairspray guide compares the options we stock.

Does EIMI have a heat protection spray?
Yes, Thermal Image is EIMI's heat protection spray. Mist it through damp or dry hair before blow-drying, straightening or curling, and let it dry before using hot tools. It should be the first styling step whenever heat is involved. More on that in our heat protectant guide.

What should I use for beachy texture or a lived-in look?
Ocean Spritz is the salt spray for beachy waves, sprayed on damp or dry hair and scrunched. Sugar Lift adds texture with a bit more body. Rugged Texture and Bold Move are pastes for shorter hair and piecey styles. Dry ME Dry Shampoo is also handy here; a little at the roots gives grip and texture, not just freshness.

What does EIMI have for curly hair?
Curl Craft, Curl Shaper and Soft Twirl are EIMI's curl stylers, and Boost Bounce is a mousse for bouncy curls and waves. We'd try one at a time to see which hold your curls like best. Apply to damp hair, scrunch, and leave it alone to dry or use a diffuser. For the wash side of a curly routine, Wella's NutriCurls range sits alongside these.