Wella EIMI Bold Move 150ml

Bold Move from the Wella EIMI styling range, a texturising paste that creates definition and a matte, lived-in finish. The flexible, workable formula adds grip and separation, letting you reshape the look throughout the day.

It delivers medium hold without stiffness, ideal for short to mid-length styles. A go-to styler for textured, piecey looks with natural movement.