Sebastian Professional
Sebastian Professional Craft Clay Texturizing & Flexible Styling Clay$48.00
$43.08
UKIYO Haircare
UKIYO · Journal
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The exact products our stylists recommend in this piece — genuine salon stock, shipped NZ-wide from Wānaka. Orders over $59 get a free Kérastase travel-size gift at checkout.
Sebastian Professional
Sebastian Professional Craft Clay Texturizing & Flexible Styling Clay$48.00
$43.08
Sebastian Professional
Sebastian Professional Gel Forte Shimmering Strong Hold Hair Gel$48.00
$43.08
Free NZ shipping over $75.
Short answer: Hair clay gives a matte, dry-looking finish with flexible hold. Paste sits in the middle: soft texture, a little more give. Wax and fibre products are pliable and reworkable, and pomade is for slick, shiny, combed styles. For most short and medium cuts we reach for Sebastian Craft Clay ($43.08) or, if you want the premium option, Kérastase Genesis Homme Cire d'Épaisseur ($57.12). Same job, choose by budget.
Updated November 2026. Prices are our live online prices.
Hair clay, paste, pomade, wax, putty, fibre. Walk into any barber and the shelf looks like the same tub six times over. They aren't the same, though, and the wrong one is why your hair looks great at 8am and flat or greasy by lunch. We cut a lot of short hair at the salon on Helwick Street, and this is how we explain the difference in the chair.
| Product | Finish | Hold | Best for |
|---|---|---|---|
| Hair clay | Matte, dry | Medium to strong, flexible | Textured crops, messy fringes, thicker hair |
| Hair paste / putty | Matte to natural | Medium | Lived-in texture on short to medium hair, finer hair |
| Hair wax / fibre | Natural, low shine | Medium, very pliable | Separation and pieces you can restyle during the day |
| Pomade | Shiny, wet-look | Medium to strong | Slick backs, side parts, classic combed styles |
| Hair gel | Shiny or wet | Strong to superstrong, sets hard | Sculpted shapes, curls (with scrunching), events |
The finish matters more than the hold. Most people who say a product "doesn't work" have bought shine when their cut wants matte, or the other way round.
Hair clay is a styling product with clay in the base, usually kaolin or bentonite. The clay soaks up a little oil, so hair looks fuller and drier, like it did on day two. It's the one we use most on textured crops, short back and sides with length on top, and any cut that's meant to look slightly undone.
Sebastian Craft Clay ($43.08) is matte and remouldable, so you can push it back into shape after a helmet or a hat without adding more. It suits normal to thick hair best. On very fine hair, any clay can look chalky if you overdo it. Start with a pea-sized amount and warm it between your palms until it's soft.
Paste is softer and creamier. It gives texture with a bit more movement and usually a touch more natural sheen than clay. If clay feels stiff or draggy in your hair, paste is the answer.
Sebastian Matte Putty ($49.24) is a soft-touch paste with a matte finish. It's easier to spread through finer or shorter hair, and it doesn't look as dry as a clay. For a stronger paste at a lower price, Wella EIMI Rugged Texture ($33.00) gives matte definition with strong hold.
Traditional wax is pliable and leaves a low sheen. Modern fibre waxes stretch when you pull them apart, which is how you get those separated, piecey ends. Sebastian Microweb Fiber ($49.24) is our pick here: elastic, medium hold, and you can redo it with your fingers any time.
Kérastase's take on wax is the Genesis Homme Cire d'Épaisseur Texturisante ($57.12). It's matte with flexible hold and has strengthening actives in it, so it suits men whose hair is getting finer and who want texture without stiffness.
Pomade is the shiny one. If you want a slick back or a sharp side part, you want shine and a comb. We don't carry a classic greasy pomade. For that look we use Sebastian Gel Forte ($43.08), a strong-hold gel with a polished shimmer that brushes out once it's dry. Our hair gel guide covers the rest of the gels.
| Sebastian | Kérastase | |
|---|---|---|
| Product | Craft Clay | Genesis Homme Cire d'Épaisseur |
| Price | $43.08 | $57.12 |
| Finish and hold | Matte, flexible, remouldable | Matte, flexible, conditions while it styles |
| Who it suits | Most short to medium cuts, normal to thick hair | Men with finer or weakening hair who want texture without stiffness |
Honestly, both do the same job on a textured crop. Kérastase costs more because of the Genesis strengthening care built into it. If your hair is thick and healthy, Craft Clay is all you need.
Want a cut that's built for the product you'll actually use? Our men's cuts start with that conversation.
If it still looks greasy, you've either used too much or your hair needs a matte finish rather than a natural one. Switch down a step: wax to paste, or paste to clay.
Most water-based clays and pastes rinse out with one normal shampoo. Heavier waxes and anything oil-based need two washes: the first breaks it down, the second cleans the scalp. If you style every day, use a clarifying wash once a week so product doesn't build up at the roots. Our clarifying shampoo guide covers which one. Men who want one bottle for everything can use SEBMAN Multitasker 3-in-1 ($50.12) for hair, beard and body.
For the full men's routine, including beard care, read our men's hair and beard guide. For every Sebastian styler side by side, see the Sebastian styling guide. You'll find the whole range under pastes and waxes.
Product works best on a cut that suits it. If you're after a men's cut in town, see barber or salon in Wānaka.
Clay gives a drier, matte finish with firmer hold and makes hair look fuller. Paste is softer and creamier, with a little more movement and a more natural finish. Fine hair usually does better with paste, thicker hair with clay.
It depends on the look. Clay is for matte, textured, undone styles. Pomade is for shiny, slick, combed styles like a slick back or side part. If you want texture, choose clay. If you want shine and a clean line, choose pomade or a shiny gel.
For most textured short cuts, a matte clay such as Sebastian Craft Clay. For softer texture, a paste like Sebastian Matte Putty. For a slick back, a strong gel such as Sebastian Gel Forte combed through damp hair.
No. Wax sits on the outside of the hair and washes off. The problems come from build-up when it isn't washed out properly, so use a clarifying shampoo once a week if you style every day.
You can, but it holds better on dry or nearly dry hair. On wet hair the clay gets diluted and can dry patchy. Towel-dry well or blow-dry first, then apply.
About a pea-sized amount for short hair, a little more for thick or longer hair. Warm it between your palms until it looks clear, then work it in from the roots. You can always add more.
Yes. Kérastase Genesis Homme Cire d'Épaisseur Texturisante is a matte, flexible-hold texturising wax for men, with strengthening actives from the Genesis Homme range.
Everything we sell is genuine salon stock, bought direct from the brands' New Zealand distributors and shipped from our salon on Helwick Street in Wānaka. Free NZ shipping over $75.
UKIYO
The exact products our stylists recommend in this piece — add to cart and we'll ship NZ-wide.
Sebastian Professional
Sebastian Professional Craft Clay Texturizing & Flexible Styling Clay$48.00
$43.08
Sebastian Professional
Sebastian Professional Gel Forte Shimmering Strong Hold Hair Gel$48.00
$43.08
11% off your first order with code WELCOME11. Free NZ shipping over $75.
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