Redken Brews NZ: Men's Hair & Grooming, Sorted

Redken Brews is the men's line built around how blokes actually use products — fast in the shower, one thing through the hair, out the door. It is simple, it works, and the styling range covers every finish from slick to matte.

You don't need ten products. You need a decent wash and the right one styler for the look you want. Here is the Brews lineup sorted by what you are trying to do.

The wash

Brews 3-in-1 is the time-saver — shampoo, conditioner and body wash in one bottle, which is exactly what most guys want. Brews Mint Shampoo is the wake-up wash: a cooling mint tingle that cleans without drying the scalp, great after the gym or a big day outside.

The stylers, by finish

• Maneuver (Cream Pomade) — medium hold, natural-to-low shine. The all-rounder for classic, combed, everyday styles.
• OutPlay (Texture Pomade) — flexible hold with a touch of shine and grip, for textured, restyle-through-the-day looks.
• Work Hard (Molding Paste) — strong, workable hold with a matte-ish finish for defined, structured styles.
• Clay Pomade — strong hold, matte finish, adds thickness — the move for fine or thinning hair that needs to look fuller.
• Dishevel (Fiber Cream) — light, pliable, lived-in texture for that effortless "didn't try" finish.

How to use them well

• Less than you think. Warm a small amount between your palms first, then work it through — you can always add more.
• For matte, thicker-looking hair (fine or thinning), reach for the Clay or Work Hard. For shine and a classic look, Maneuver or OutPlay.
• Towel-dry first. Most pastes and clays grip and hold better in damp-to-dry hair than soaking wet.

Sorting out a beard or a full routine too? See our men's hair and beard products NZ guide, and if your scalp is the issue, the scalp and dandruff guide.

11% off your first UKIYO order with code WELCOME11. Free NZ shipping over $75. Genuine salon Redken, shipped from our Wānaka studio — online pricing matched to and 10c under the big retailers.