Redken Color Extend Magnetics NZ: Make Your Colour Last

Salon colour is an investment, and the fastest way to waste it is washing it down the drain with the wrong shampoo. Redken Color Extend Magnetics is the everyday, colour-safe wash built to make your colour last.

Most fading is avoidable. Harsh, high-pH or sulphate-heavy shampoos lift the cuticle and let colour molecules escape every wash. Magnetics does the opposite — a gentle, low-pH cleanse that holds the cuticle closed so tone and shine stay where your colourist put them.

The everyday pair

Color Extend Magnetics Shampoo cleanses gently and is safe for all colour-treated hair, warm or cool. Magnetics Conditioner detangles and seals, leaving hair soft and the colour looking fresh. This is the "default" colour-care duo — not corrective, just protective, for anyone who simply wants their colour to look good for longer.

How to make colour go the distance

• Cooler water. Hot water opens the cuticle and accelerates fade. Lukewarm wash, cool final rinse.
• Wash less. Every wash fades colour a little — stretch with a dry shampoo where you can.
• Guard against heat and sun. UV and hot tools fade and dull colour; a leave-in with heat and UV protection pays for itself.

Magnetics or Blondage?

If you are blonde and fighting brass, you want the toning power of Color Extend Blondage instead — its purple pigment corrects warmth as it cleanses. Magnetics is the neutral, every-colour protector; Blondage is the blonde-specific toner. Many blondes alternate the two. For the wider colour-care lineup across brands, see best shampoo for coloured hair NZ.

11% off your first UKIYO order with code WELCOME11. Free NZ shipping over $75. Genuine salon Redken, shipped from our Wānaka studio — online pricing matched to and 10c under the big retailers.