Best Shampoo for Coloured Hair NZ (Keep Your Colour Longer)

You spend good money on colour, then wash it down the drain with the wrong shampoo. A colour-safe range is the cheapest way to protect that investment.

Colour fades from heat, sun, hard water and harsh (often sulphate-heavy) shampoos that strip pigment. Colour-care ranges cleanse gently, seal the cuticle so pigment stays put, and add shine. Here's what we recommend.

The picks

Kérastase Chroma Absolu is our premium colour range — the Bain Riche Chroma Respect protects and adds incredible shine to thick or sensitised colour-treated hair, and the Masque Chroma Filler rebuilds and locks colour in weekly. Wella ColorMotion is a brilliant everyday colour-protection shampoo with a structure mask to match, and Redken Color Extend Magnetics is a great-value colour-safe cleanse.

How to make colour last

• Wash less, and in cool water — heat opens the cuticle and lets colour leach out.
• Always use a heat protectant; UV and hot tools are major fade culprits in a NZ summer.
• Add a weekly colour mask, and a toning product if you're blonde.

Blonde specifically? See our purple shampoo guide and at-home toning guide. Need depth and warmth back between visits? Wella Color Fresh masks do that without commitment.

11% off your first UKIYO order with code WELCOME11. Free NZ shipping over $75. Genuine salon stock, shipped from our Wānaka studio.