Redken Brews: Men's Hair Care and Styling, Explained
Brews is Redken's men's range: two shower products and four stylers. Most guys need one wash and one styler, and the right styler depends on your hair and the finish you want.
What does Redken Brews do?
3-in-1 is a shampoo, conditioner and body wash in one. Mint Shampoo has peppermint for a cooling, fresh-feeling scalp. Then the stylers:
- Clay Pomade: maximum hold with a gritty, matte finish. Best on fine hair that needs grip.
- Work Hard Moulding Paste: strong hold, natural finish.
- OutPlay Texture Pomade: matte texture without crunch, for messy, undone styles.
- Maneuver Cream Pomade: water-based, smooth hold with low shine. For slick-backs and pompadours.
Who is Redken Brews for?
Men who want simple, good products without a five-step routine. If your hair is thinning or your scalp is flaky, see the Scalp & Cleansing guide too.
How to use the Brews routine, in order
- Shower: Brews 3 in 1 300ml. Hair and body in one. Use Mint Shampoo instead when you want a proper scalp clean.
- Dry: Towel-dry until damp, or blow-dry for more height.
- Style: Brews Work Hard Moulding Paste. Warm a fingertip of product between your palms and work it in from the back forward.
Which Brews product should you start with?
- Fine hair, wants texture: Clay Pomade.
- Thick hair, wants control: Work Hard Moulding Paste.
- Messy, matte look: OutPlay.
- Smooth or slicked back: Maneuver.
- Gift: the Brews Men's Grooming Set or the 3-in-1 & Mint Shampoo Duo.
In stock now
Shop the range
Only what's in stock today is shown here. Genuine NZ salon stock, shipped from our Wānaka salon.
Free NZ shipping over $75.
Genuine Redken from a working salon. UKIYO is a hair salon on Helwick Street in Wānaka. Our stylists help clients choose their home care every day, and everything we sell online is genuine salon stock from the New Zealand distributor.
Free NZ shipping over $75. Not sure which range suits your hair? Call us on 03 443 1040.
Redken Brews questions we get asked
Which Redken Brews styler has the strongest hold?
Clay Pomade gives maximum hold with a matte finish. Work Hard Paste is strong with a more natural finish.
Can I use 3-in-1 every day?
Yes. It's made for daily use on hair and body.
Which Brews product suits fine hair?
Clay Pomade. It adds grip and texture without weighing fine hair down.
Do the stylers wash out easily?
Maneuver is water-based and rinses out easily. The clay and paste may need a proper shampoo.
